It was a challenging yet rewarding experience that honed my technical SEO and problem-solving skills. The site had very few internal links, especially to two important geo-landing pages. We reworked the internal links to help Google understand where the most important content was to be found.
Lesson #4: Log File Analysis Lets You See The Entire Picture
The dashboard offers instant access to reports, monitors, and analysis tools. Run a website crawler to get a technical SEO audit whether you are launching a site, moving your website, or looking for ways to improve search performance. It contributes to your site’s ranking and sends a signal to the user that they can trust your site.
Step 1: Preparing an SEO audit
- They measure a page’s load time, interactivity, and the stability of the content as it loads.
- You need to collect the right information about your website using SEO audit tools, understand how to diagnose issues and prioritize fixes.
- While reading through a blog to find the issue, I hovered the cursor over each sentence to keep my attention focused.
- On-page SEO audits are crucial for unlocking your site’s potential and boosting rankings.
- If your company doesn’t mind waiting for your SEO audit report, then you don’t have to worry about this factor.
Videos play an increasingly important role on the web, but in truth, many sites pay no attention to video SEO. This is one area where Google simply won’t “figure it out” without solid, technical SEO. We also like the audit checklist by Benjamin Estes over at BrainLabs, in particular, the pass/fail selector for each item.
A 6-step guide to building a website migration plan
Finally, go to the “Referring Domains” tab and look at the types of sites linking to you. The report labels pages as “Good,” “Needs improvement,” or “Poor.” Expand each issue to see the affected pages. Here, you’ll find separate reports for “Desktop” and “Mobile.” Click “Open Report” at the top of either chart for more details. When the audit is done, you’ll get to a dashboard that displays your “Site Health” score. Work with a developer to resolve major issues causing delays.
Most search engines, especially Google, like to abide by the rules you set out in the robots.txt file. So if you tell a search engine not to crawl and/or index certain URLs or SEO Anomaly even your entire site by accident, that’s what will happen. An audit involves analyzing all elements of your site to make sure that you have not missed out on anything that could be hindering the optimization process. In many cases, some minor changes can improve your ranking significantly.
If you’re wondering exactly how much to allocate, a solid guideline is to dedicate 5% to 10% of your total revenue to marketing, with a good chunk going toward SEO. An SEO budget is more than a financial plan; it’s a blueprint for business growth. When done right, it gives you the clarity and confidence to invest where it matters most.
Your company has decided that SEO is worth pursuing and needs to determine the initial investment necessary to begin the discovery phase. I pick websites to review – some requested it, others caught my attention for their SEO potential. If you have any extra lifehacks for checking your website’s SEO health, join our Facebook community to share your ideas. Recrawling may take from a few days to several weeks, depending on how often the crawler visits the pages. Requesting a recrawl multiple times will not speed the process up.